Joe Gonzalez at CrossCountry Mortgage, Inc.
  • Home Selling
  • Home Buyer
  • Mortgage
  • Refinancing
  • Apply Now
  • Send Secure Documents

How to Market Your Home as the Perfect Rental or Investment Property

Posted on June 11, 2021 by joeglez

Niche Marketing: How to Market Your Home as the Perfect Rental or Investment Property When a homeowner is preparing to sell a home, it can be beneficial to determine the target audience that is most likely to be interested in the property as an important initial step. In some cases, it is advantageous for a homeowner to position a home as a great rental property or investment property, but this requires the right strategy. By adopting a few niche marketing steps, homeowners can work with their trusted real estate agent to market a property appropriately.

Create A Cash Flow Sheet

Buyers who are searching for a rental or investment property are looking for a return on their investment in most cases, and they also may want to see how large of a down payment is needed in order for the property to realistically turn a profit. A real estate agent can work with a property owner to create a cash flow sheet that details all of this information for a buyer.

Show Comparable Rental Properties

A real estate agent can also research comparable rental data to help a property owner determine what a realistic rental rate may be. Property buyers want to know that the information provided to them in the cash flow sheet is realistic, and comparable rental data can give buyers the details they are looking for. More than that, this information may also show the average number of days similar properties stay on the market for rent and how many similar properties are available for rent in the vicinity.

Appeal To Agents Specializing In Real Estate Investments

Some real estate agents specialize in assisting investor clients, and some have standing clients that they actively seek great properties for. A skilled real estate agent may announce the listing to these agents so that they can bring the property to the attention of their clients. This focused marketing effort can yield considerable returns, but the real estate agent generally must take the initiative to contact these agents.

Some properties may be marketed as family homes or vacation homes, but others are well-suited for being rental or investment properties. Homeowners who are preparing to sell their home can work with a real estate agent to learn more about who their target audience is and how to market specifically for them. Those who are interested in learning more about how to sell their home quickly can set up a consultation with their trusted real estate professional.

Feel free to share!Share on Facebook
Facebook
Share on LinkedIn
Linkedin
Tweet about this on Twitter
Twitter
Email this to someone
email
Pin on Pinterest
Pinterest
Print this page
Print
Share on Tumblr
Tumblr
Posted in Home Seller Tips | Tags: Home Seller Tips, Real Estate Investing, Selling a Home |
« Photography Tricks To Watch Out For When Buying A Home Online
What’s Ahead For Mortgage Rates This Week – June 14, 2021 »

Check us out on Facebook

Check us out on Facebook

Stay Up-To-Date with Twitter

My Tweets
© Joe Gonzalez Team 2019 - at Cross Country Mortgage, Inc. NMLS 3029 | NMLS 1854092 | NMLS 126036